Controversy over John Lewis Partnership Campaign
![CONTENT NOTICE: This article contains photos which might be considered Not Safe For Work. Reader discretion is appreciated. A British retailer is under fire after featuring a transgender BDSM fetishist in a new ad campaign highlighting “diverse” employees. To commemorate LGBT+ History Month, John Lewis Partnership (JLP) released a photo exhibition called the Identity Project, […]](https://reduxx.info/wp-content/uploads/2024/02/john-lewis-ruby-whitcomb.jpg "CONTENT NOTICE: This article contains photos which might be considered Not Safe For Work. Reader discretion is appreciated. A British retailer is under fire after featuring a transgender BDSM fetishist in a new ad campaign highlighting “diverse” employees. To commemorate LGBT+ History Month, John Lewis Partnership (JLP) released a photo exhibition called the Identity Project, […]")
The text discusses the controversy surrounding a British retailer, John Lewis Partnership, for featuring a transgender BDSM fetishist in a campaign highlighting diverse employees to commemorate LGBT+ History Month. The employee, who identifies as transgender, has a background of uploading disturbing bondage fetish photos on social media. The retailer faced criticism for promoting such individuals and also for other controversial content in its internal magazine, including promoting breast binders for minors and pressure on personnel to wear pronoun badges at work. The article also highlights the criticism of promoting men's hobby of dressing up as women as being sexist and insulting to women.