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Disney's Struggles with Disney+ Streaming Platform

The Real Reason For Disney's $11 Billion Streaming Losses 🔗

With an archive of more than 8,000 hours, it was a no-brainer for Disney to offer subscribers online access. However, a flaw buried deep in the business model has turned Disney+ from prince charming into an ugly duckling.

Disney's streaming platform, Disney+, was initially successful, but due to overspending on exclusive content, it has incurred over $11 billion in losses and is not expected to turn a profit until the end of the year. The platform's struggles were exacerbated by the simultaneous release of movies in theaters and on Disney+, leading to a decline in subscribers and financial losses. Disney's former CEO, Bob Iger, has acknowledged the need to focus on profitability and reduce costs. The flaw in Disney's business model lies in the production of exclusive streaming content, which has proven to be a risky investment. This approach has prevented Disney from attributing specific subscription revenue to its content and has led to impairment charges when content is pulled from the platform. Additionally, the company has been competing with its own clients, namely movie theaters, at a low price point. Despite these challenges, Disney is aiming to improve its streaming platform and achieve profitability in the future.

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