Shein and Temu's Expansion in the Toy Market Amid Regulatory Challenges
Új termékkörben töri le az árakat a Temu és a Shein 🔗
The text discusses how Chinese e-commerce giants Shein and Temu are expanding their influence in the European and American markets, particularly in the toy sector during the holiday shopping season. Despite growing resistance from various regions aiming to regulate their operations, both companies are seeing significant sales in affordable toys, which are highly sought after during this time. The rise of these platforms poses challenges for traditional toy retailers, especially since a large portion of toy sales in the U.S. is still dominated by major retailers like Amazon, Walmart, and Target. Additionally, concerns arise regarding counterfeit products being sold as original brands, particularly from companies like Mattel, which do not authorize sales through these platforms.
What new market are Shein and Temu entering?
Shein and Temu are expanding into the toy market, focusing on affordable toys and seasonal gifts during the holiday shopping season.
How do Shein and Temu's sales compare to traditional retailers?
While Shein and Temu are increasing their sales in toys, major retailers like Amazon, Walmart, and Target still account for 70% of toy sales in the U.S.
What concerns exist regarding products sold on Shein and Temu?
There are significant concerns about counterfeit products being sold, as both platforms offer items labeled as original from brands like Mattel, which do not authorize such sales.