MSNBC Faces Record Low January Viewership Amid Corporate Changes
MSNBC’s primetime lineup has worst January ever among demographic coveted by advertisers 🔗
MSNBC experienced its lowest January viewership ever among the key demographic of adults aged 25-54, averaging only 63,000 viewers during primetime. Despite major news events, the network ranked 31st among cable offerings, far behind Fox News and CNN. Advertisers favor the 25-54 age group due to their spending power, and networks that fail to attract this demographic may struggle with advertising revenue. Notably, individual MSNBC programs frequently lagged behind popular shows from other networks. Amid these challenges, MSNBC's president recently stepped down, and the network faces uncertainty with upcoming corporate changes.
- MSNBC averaged 63,000 demo viewers in January, its worst performance.
- Fox News dominated the ratings with 353,000 demo viewers.
- Key demographic (25-54) is crucial for advertisers due to their buying power.
- MSNBC's programming often fell short compared to shows on other networks.
- A leadership change at MSNBC coincides with the network's viewership struggles.
Why is the 25-54 demographic important for advertisers?
Advertisers target the 25-54 age group because they typically have more discretionary income and are more open to trying new products, making them ideal consumers.
How did MSNBC perform compared to other networks in January?
MSNBC ranked 31st among cable networks in January, with significantly lower viewership compared to Fox News and CNN, which averaged 353,000 and 118,000 demo viewers, respectively.
What changes are happening at MSNBC?
MSNBC's president has stepped down, and the network is set to undergo corporate changes as Comcast plans to spin off NBCUniversal cable assets, raising questions about its future direction and resources.