Apple Announces RCS Adoption in iOS 18
Apple announced RCS with a whimper when it should have been a bang 🔗
/cdn.vox-cdn.com/uploads/chorus_asset/file/25345079/STK468_APPLE_ANTITRUST_CVIRGINIA_K.jpg "Did you catch Apple’s RCS mention during WWDC?")
Apple has announced the adoption of RCS in iOS 18, marking the end of a long battle for feature parity between iMessage and Android. However, the announcement was understated, with a focus on iMessage features and little mention of how RCS will benefit users. Despite the significant improvements for both iPhone and Android users, the lack of attention to RCS in the announcement has left some feeling overlooked.
- Apple announced RCS support in iOS 18, ending the battle for feature parity between iMessage and Android.
- The announcement was overshadowed by the focus on iMessage features, with little emphasis on the benefits of RCS for users.
- Despite the significant improvements for both iPhone and Android users, the lack of attention to RCS in the announcement has left some feeling overlooked.