From Scratch to Success: Earning Over 2 Million Rand through Social Media Management
how I made my first million rand online from South Africa 🔗
00:00 Introduction to the Journey
A South African shares their experience of making over 1 million rand online, starting from scratch with no prior experience. After relocating to Europe, they enjoy a lifestyle of freedom, allowing their mother to join them in this venture.
02:15 Discovering Online Opportunities
In 2018, the rise of influencers sparked interest in making money online. Initially, the speaker attempted influencer platforms with limited success but soon discovered social media management in 2021, which significantly changed their financial situation.
05:00 The Breakthrough with Social Media Management
The speaker secured their first client on November 6, 2021, earning more than their previous job. After gaining experience and confidence, they expanded their client base through platforms like Upwork, leading to substantial income growth.
08:45 Scaling the Business
By outsourcing tasks, the speaker increased their earnings to over $10,000 a month, leveraging South Africa’s lower living costs to charge competitive rates. This enabled them to attract international clients who benefited from cost-effective services.
12:30 Getting Started on Upwork
The speaker emphasizes the importance of preparation before creating an Upwork profile. Key steps include learning about social media management, building a portfolio, and conducting effective outreach to potential clients.
15:50 Creating a Winning Portfolio
A strong portfolio is essential for attracting clients, even for beginners. The speaker suggests using free tools like Canva to showcase work samples, or hiring freelancers to build a portfolio if creative skills are lacking.
20:00 Effective Outreach Strategies
Successful outreach requires persistence and a well-crafted cover letter linking to a portfolio. The speaker encourages viewers to remain patient and dedicated, as building a client base takes time and effort.
25:00 Conclusion
With determination and the right strategies, the speaker made nearly 2 million rand in 18 months through social media management. They urge others to pursue similar opportunities and invite viewers to subscribe for more insights.
What is the main way the speaker made money online?
The speaker primarily made money through social media management, securing clients and managing their social media accounts.
How did the speaker scale their income?
By outsourcing tasks to others, the speaker was able to take on more clients and increase their monthly earnings significantly.
What are some tips for starting on Upwork?
Key tips include preparing a strong portfolio, learning about social media management, and being persistent with outreach to potential clients.