GARM Ceases Activities Following Antitrust Lawsuit from Elon Musk's X
The Global Alliance for Responsible Media (GARM) is ceasing its activities following an antitrust lawsuit filed by Elon Musk's social media platform, X. The World Federation of Advertisers (WFA), which oversees GARM, plans to contest the allegations that GARM members colluded to withhold advertising revenue from X. GARM, established in 2019, aimed to create frameworks for issues like hate speech and misinformation, but now faces resource challenges from the lawsuit. X claims that GARM's actions contributed to a decline in its advertising revenue after Musk's acquisition of Twitter. The situation has raised concerns among advertising insiders about GARM's future capabilities.
- The WFA announced GARM's discontinuation after X's antitrust lawsuit.
- GARM plans to legally contest the allegations of collusion.
- The lawsuit claims GARM's members contributed to X's advertising revenue decline.
What is the reason for GARM's discontinuation?
GARM is discontinuing its activities due to an antitrust lawsuit filed against it by Elon Musk's X, which alleges illegal collusion among GARM's members.
How does GARM plan to respond to the lawsuit?
GARM, along with the WFA, intends to contest the allegations in court, asserting their confidence in adhering to competition rules.
What issues was GARM focused on before its discontinuation?
GARM was established to create frameworks addressing issues like hate speech, brand safety, and misinformation among its members, which include major advertisers and agencies.