How Ryanair Became Europe's Most Profitable Airline

The text discusses how Ryanair, a low-cost airline, manages to be the most profitable airline in Europe despite offering incredibly cheap tickets. It explains that Ryanair's ability to keep costs low, generate ancillary revenue, and achieve high load factors contribute to its profitability. The airline's strategies include outsourcing staff, operating from multiple hubs, offering a wide range of routes, and maintaining a standardized fleet. These factors, combined with the airline's large scale, allow Ryanair to achieve significant cost savings and high operating margins.

• Ryanair's ability to keep costs low
• Generating ancillary revenue
• Achieving high load factors
• Outsourcing staff
• Operating from multiple hubs
• Offering a wide range of routes
• Maintaining a standardized fleet
• The impact of the airline's large scale