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Android Introduces 'Optimized' Voice Assistant Labeling for OEMs

Android may soon recommend you use an 'optimized' voice assistant — here's what that really means 🔗

A new Android feature lets OEMs mark certain voice assistants as "optimized" for your device. Here's what that really means.

Android is introducing a feature that allows manufacturers (OEMs) to label specific voice assistants as “optimized” for their devices, helping users choose the best option for their needs. This change comes in response to regulatory pressures and aims to highlight assistants verified to work with the OEM’s applications. Despite speculation, Google has stated that it will not apply this feature to its Pixel phones, leaving the decision of which assistants to promote in the hands of the OEMs. This strategy may help Google avoid further scrutiny regarding its assistant's dominance.

What does the "optimized" label mean for voice assistants on Android devices?

The "optimized" label indicates that a voice assistant has been verified to work well with the OEM's applications, helping users identify which assistant might perform best on their device.

Will Google promote its own voice assistant on Pixel devices?

No, Google has confirmed that it does not plan to use the "optimized" feature for its own Pixel phones, allowing OEMs the freedom to choose which assistants to highlight.

Why is Google implementing this feature now?

The feature comes amid growing regulatory pressure on Google regarding its default app deals, aiming to provide more transparency and choice for users in selecting voice assistants.

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