Navigating Discoverability in the Digital Gaming Market
Discoverability is a problem that will never be solved | Opinion 🔗
The text discusses the ongoing problem of discoverability in the digital distribution era, particularly in the context of the gaming industry. It highlights the challenges of getting games noticed in a market flooded with products, the impact of major releases on indie games, and the limitations of discoverability algorithms. The author emphasizes the need for developers to invest in marketing and PR efforts to address the attention economy's ferocious competition.
- Discoverability remains an ongoing challenge in the digital distribution era, especially for indie game developers.
- The flood of products in the market and the limited consumer attention create significant obstacles for games to gain visibility.
- Major releases can overshadow indie games, emphasizing the precarity of relying solely on discoverability tools.
- The text underscores the importance of investing in marketing and PR efforts to address the fierce competition for consumer attention.