ADOR Seeks Legal Injunction to Preserve Management Authority Over NewJeans
ADOR files injunction to prevent NewJeans from signing independent advertising contracts 🔗
ADOR has filed for an injunction to stop NewJeans members from signing advertising contracts independently, asserting its role as their management agency under an exclusive contract. This legal measure, submitted to the Seoul Central District Court, aims to clarify ADOR's authority until a court trial regarding the validity of the exclusive contract, which was initiated by ADOR in December 2024. The agency is concerned that the members' independent actions could create confusion and damage relationships with advertisers, and they remain committed to supporting NewJeans' activities, including an upcoming album and fan meeting.
- ADOR filed an injunction to prevent NewJeans from signing contracts independently.
- The legal action is to affirm ADOR's exclusive management status until a court ruling.
- ADOR is worried about potential confusion and harm to third parties, including advertisers.
- The agency plans to continue supporting NewJeans with future activities.
What is the main purpose of ADOR's injunction?
The main purpose of ADOR's injunction is to prevent NewJeans members from independently signing advertising contracts, thereby preserving the agency's authority until a court confirms the validity of their exclusive contract.
What concerns does ADOR have regarding NewJeans' independent activities?
ADOR is concerned that NewJeans' independent activities could cause confusion for advertisers and potentially harm the group's brand value, leading to a management crisis for the agency.
What future plans does ADOR have for NewJeans?
ADOR has finalized plans for NewJeans’ activities in 2025, including the release of a regular album and a fan meeting, and aims to maintain communication with the members to facilitate these events.