ACG Leverages Salesforce's AI for Digital Transformation
AAA – The Auto Club Group Advances Its Generative AI-Ready Digital Strategy with Salesforce 🔗

The Auto Club Group (ACG), the second-largest club of AAA, is advancing its digital transformation by integrating Salesforce's generative AI solutions. This move aims to enhance customer experiences, improve agent productivity, and streamline operations. By leveraging AI Cloud, ACG seeks to provide personalized services to its 13 million members across 14 U.S. states and beyond. Key initiatives include using AI-powered chatbots for real-time customer support, automating administrative tasks for agents, and employing AI-generated code to expedite software development. The organization aims to meet rising consumer expectations and reduce operational costs through these innovations.
What are the main goals of ACG's digital transformation with Salesforce?
ACG aims to enhance customer experiences, boost agent productivity, and streamline operations through the implementation of generative AI solutions.
How many members does ACG serve?
ACG serves over 13 million members across 14 U.S. states, the province of Quebec, and two U.S. territories.
What benefits have ACG achieved with their current AI implementations?
ACG has seen a 30% deflection of cases through self-service capabilities, a 10% faster response time in roadside assistance, and reduced costs by optimizing scheduling.