Kagi: The Ad-Free Search Engine for Privacy-Conscious Users

The internet is run by adtech right now, and all the biggest companies are thriving on that, and I think the sooner we get out of that, the better.

Kagi, founded by Vladimir Prelovac, aims to create an ad-free search engine to offer a better experience for users, especially children. Motivated by the desire to shield his kids from ads and tracking, Prelovac believes in a business model where users pay for the service instead of relying on ad revenue. He argues that the current ad-supported internet leads to poor user experiences and privacy concerns. Kagi aims to provide high-quality, customizable search results while prioritizing user privacy. The service is designed for those willing to pay for a cleaner, more relevant search experience, moving away from the ad-driven model that dominates today’s internet.

What is Kagi's main goal?

Kagi aims to provide an ad-free search experience that prioritizes user privacy and quality results, particularly for families with children.

Why does Vladimir Prelovac believe people will pay for a search engine?

He believes that a small but significant number of users are willing to pay for a better experience without ads, similar to how people pay for ad-free services like YouTube Premium.

How does Kagi handle search results?

Kagi sources results from Google, Bing, and its own non-commercial indices, focusing on avoiding spam and providing high-quality information tailored to user preferences.