Transparency in Pricing: Alexandre Ventadour's Call to Action for Distributors in Martinique
In an interview, Alexandre Ventadour, a territorial advisor, discusses the need for greater transparency from large distributors in Martinique regarding their pricing practices. He highlights that six brands dominate the market, which restricts competition. While he acknowledges their reported profit margins of 23-25%, he criticizes their lack of transparency and unfair pricing strategies, particularly on essential goods. Ventadour calls for discussions with distributors to understand their cost structures better and suggests creating logistical platforms to improve market conditions. He emphasizes the importance of making basic goods affordable for the local population while respecting market principles.
What does Alexandre Ventadour want from large distributors?
Ventadour wants large distributors to disclose transparently how much each company within their group takes from sales, aiming for better understanding of their pricing structures.
Why does Ventadour criticize the current practices of large distributors?
He criticizes them for their lack of transparency and for using unfair pricing strategies that lead to high costs for essential goods, impacting the affordability for consumers.
What solution does Ventadour propose to address these issues?
He suggests creating logistical platforms to improve market conditions and calls for cooperation between distributors, government, and other stakeholders to ensure fair pricing for essential products.