Understanding LGPD: Brazil's Data Protection Law

The LGPD (Lei Geral de Proteção de Dados) is a law in Brazil that regulates the protection of personal data. It applies to both physical and digital data and is applicable to any organization processing data of individuals in Brazil, regardless of their location. Consent from data subjects is required for data processing, with some exceptions. The law grants several rights to individuals, including the right to request data deletion, revoke consent, and transfer data to another service provider. The enforcement of the LGPD is overseen by the ANPD (Autoridade Nacional de Proteção de Dados Pessoais), and non-compliance can result in fines. The responsible party for managing personal data must implement security measures, adopt best practices, and respond to security incidents promptly.